Instagram Hack to Attract MORE Photography Leads

Want to know a quick tip to optimize your Instagram profile so that you can attract ideal photography clients? 

It’s pretty easy to do and you can do it in less than 60 seconds.

Wanna know? Keep reading...

It has to do with is your Instagram name. 

You see, your instagram name is searchable (like the google search bar) so it’s important to change it so that it’s easier for clients to find you!

Let me give you an example. A few years ago, I was hired to do a brand photoshoot in Hawaii (pretty sweet deal, right?)

Anyways, in my brand collections, I include professional hair and makeup which meant I had to find a makeup artist in Hawaii.

To do that, I went to Instagram and typed in “Maui makeup artist,” in the search bar which brought up a ton of makeup artists in Maui. I scrolled until I found the artist that was the perfect fit, inquired and then booked her! 

Not only do I find people from Instagram's search feature, I’ve also been hired by clients who have found via searching on Instagram!

In other words, if your Instagram isn't optimized for the search feature, you’re missing out!

To change that, update your Instagram name (this is the part that is bolded on your profile) to include your location + what you photograph.

Quick examples →

Dallas, TX Newborn Photographer

Outer Banks, NC Wedding Photographer

Scottsdale, AZ Family Photographer

Making this simple tweak will help you get easily found in the search feed so you can start booking more of your ideal clients!

So head on over to the 'gram and update your profile!

Cheering you on!

Heather

P.S. Would you like to learn a how to book at least 4+ clients a month and create a minimum of $1000 per portrait client? For a limited time, you can get instant access to the newly released FULLY BOOKED CRASH COURSE for Photographers! All the details are here!