The One Questions You Should *NOT* Ask In Your Photography Business
Have you ever got so excited to try something out, like a new marketing strategy or investing in a course for your business, but before you step out and do the thing, this thought floods your mind:
Will this work for me?
And as it does, you start to question what you're doing. You wonder if you can really make it work like the other photographers in your town have. Maybe you doubt your abilities or your worth all together.
I used to do that a lot in the early days of my photography business.
I would see other photographers getting booked by their ideal clients and get the results that I wanted.
Anytime I tried a new marketing strategy, the question “will this work for me?” popped in my mind.
I saw blogging work for others, so I wanted to start blogging…
But the pesky thought would come: will this work for me?
I saw other photographers having success with a senior model program and I wanted to give it a shot.
But again, that pesky thought would flood my mind: will this work for me?
I heard other’s have success with Facebook Ads and I wanted to try…
And again, the thought popped in my mind: will this work for me?
At nearly every turn in my business, anytime I’ve wanted to try something new, that thought would rear it’s head.
It took me a while to recognize this, but that thought is not a productive question. At the core, it’s centered in doubt and unbelief.
It makes you question whether or not you’re really on the right path, which can then lead to procrastination.
It’s a low level question.
As I’ve grown in my business over the years, I’ve learned to ask different questions. High level questions. Questions that clearly define what I’m after and motivate me towards action.
This has helped so much in my business that I wanted to share with you the process.
So it goes something like this:
Instead of saying “Will Instagram reels really work for me?” you say “I want to book 5 clients this month. What’s the best way to get there?”
Doing Instagram reels may in fact be the way you get those 5 extra clients. Or it may not. Perhaps by following up with old leads who never booked is the best way to book 5 clients this month. Or perhaps it’s offering past clients an incentive to come back in for an updated portrait session.
Or here’s another example:
Instead of saying “Will in person sales work for me?” You say “I want to increase my sales averages to $1000 per client. What’s the best way to get there?
One question keeps you stuck while the other inspires you to think strategically.
Do you see the difference?
Low level questions result in you doubting your abilities.
High level questions keep your big goals in mind and motivate you to critically think about the best way for you to get what you want.
It’s a subtle shift, but can make all the difference in the way you approach you business.
So I encourage you to observe how you think about your business, how you approach marketing or investing in a new business program or ads.
Are the questions you asking hurting your or are they encouraging you to think critically about the growth of your business.
Just a thought!
As always, cheering you on!
Heather
PS. Right now, you can watch a completely complimentary masterclass called 3 Secrets to a Fully Booked & Wildly Successful Photography Business.
It's an on demand class which means that you can watch it anytime that convenient for you.
I don't plan on leaving it up much longer so if you're interested set aside time to watch it sooner rather than later. You've been warned 😉