3 Marketing Tips for Photographers Who Are Introverts
Confession: I'm an introvert!
You're probably thinking, yeah right, Heather! I see your videos and content all the time! How can you be an introvert?"
Great question - Despite what you see on my YouTube or social media, and to be perfectly frank, I much prefer hanging out with my kiddos or snuggled up reading a good book rather than being on camera or out and about in a lot of social situations.
It's not that I don't enjoy being social, I absolutely do. However, as an introvert, I simply find social situations, being on camera, putting myself out there for marketing my business, etc more tiring than extroverts, who find being in the public eye energizing.
Are you an introvert too?
No worries, if you are. You can still grow your photography business and market extremely well, especially if you follow these three tips:
1. Start small and slow
You do NOT have to do it all! In fact, I wouldn't recommend that to any photographer regardless of whether they are an introvert or an extrovert! But this is especially true for introverts who may feel anxious at the thought of marketing and depleted after doing it.
It's OK to start with one small marketing task first. Get comfortable and consistent with that before adding on more. Way back when I first started my photography business, blogging was one of my primary was of marketing. I started small - one blog post a week, that was it. It may not seem like much, but I was consistent with it. Because I was consistent blogging, it increased my SEO, meaning people were finding me and inquiring about my photography after a quick search on Google because I was showing up on page #1.
2. Batch the more challenging marketing tasks.
Try batching the marketing tasks that you find challenging, but are also effective, for one day of the week or one day out of the month. This allows us introverts to manage our energy and gives us time to refuel.
A perfect example of this is video marketing. Whether you do reels or lives, showing up on camera is an amazing way to connect with your audience on social media. It's super effective.
However, being on camera is especially exhausting for introverts (I'm raising my hand here)! What I personally do is set aside one day a month to batch record 4-5 of my videos at a single time. I don't necessarily look forward to this day every month, however, I can directly see how being on camera has lead to more bookings in my business so it would be smart for me to keep filming. Budgeting in a day every month to record video content allows me to properly manage my energy levels while still completing the marketing that needs to get done.
3. Write more!
Though this isn't always the case, introverts tend to be excellent writers. If writing is one of your strengths, try weekly or bi-weekly blogging and email marketing. Sometimes it's easier for introverts to create content as we type from a cute coffee shop with a latte in hand (pauses to take sip of latte).
The written word is so powerful. The written word can connect us, evoke emotion, educate and inspire us...and it can absolutely help you draw in your ideal clients and attract them to your photography.
The bottom lines is that you can effectively market and grow an amazing photography business even as an introvert! Being an introvert is not a hinderance to your growth in the least bit! Take the time to learn how you best work and then create the system and structure necessary to excel at marketing your photography business, even as an introvert!
You got this!
Heather
PS. If you want a step by step and HOW TO manual on how to attract & book ideal clients, price, price your work and scale your photography business, grab yourself a copy of our newly released ebook! Nearly 2000 photographers have already gotten theirs so why are you waiting? Grab The Becoming Booked Method: A Photographer's Guide to a Fully Booked and Profitable Business by clicking right here!